With his latest single ‘P.O.P (Hold It Down)’ garnering strong support and rave reviews in the few weeks since its release from tastemakers such as BBC 1Xtra, KISS Fresh, Capital Xtra, Notion, Noctis Magazine, GRM Daily, Mixtape Madness and Link Up TV, Manchester rising star SVMI is not resting on his laurels and is circling right back with a new offering titled ‘MILAN’ as premiered by Flaunt Magazine, which is produced by long-time collaborator LiTek (Rag’n’Bone Man, Bugzy Malone, Central Cee) and will lead up to the release of his debut EP with NQ Records titled ‘Ma Mood’.
Speaking about the inspiration behind ‘Milan’, SVMI says, “the track is me wanting to get out of town to escape the drama and negativity. I was tired of people getting onto me for doing music, and you can hear me responding on the verses. There was a lot going on when I made this song, from girl trouble to dealing with jealousy and spite, and the track perfectly captured my frame of mind. I wrote the song just when I was making that transition into being an artist and that’s not as easy as people think. Sometimes you just want to drop everything and fly away”.
Having broken into the scene in Manchester as a teenager creating captivating music videos for the likes of Aitch and Izzie Gibbs, SVMI began making music himself a couple of years ago and has already amassed nearly five million plays, bolstered by his breakthrough single ‘Bait Lies’, which blew up last summer, as well as fan-favourites ‘Old Friends’ and ‘Timeout’. Championed by tastemakers, critics and fans alike, SVMI is not only one of Manchester’s new rising stars pushing the Northern music scene forward, but he is also proving to be one to watch in UK music for 2021.
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