With the single already garnering over a million global streams in just a few weeks of being released, rising Ghanaian highlife and afrobeats artist and producer KUAMI EUGENE and Nigerian American R&B star ROTIMI are excited to unveil their exciting new music video for ‘CRYPTOCURRENCY’. Released via Lynx Entertainment and EMPIRE, ‘Cryptocurrency’ is the second lead single from Kuami Eugene’s highly anticipated third studio album titled Rags2Riches, which is set to be released this summer, on the back of Kuami’s upcoming African tour that begins this May. He sat down with The Guardian for an interview about the new video.
‘Cryptocurrency’ was written by Kuami Eugene and Rotimi, and produced by Kuami himself, and it sees both stars in their element, as they showcase lush vocals and melodies, tongue-in-cheek relatable songwriting skills, and impeccable musicianship, over the infectious afrobeats soundscape. The ‘Cryptocurrency’ video, which was directed by award-winning Ghanaian filmmaker Xbills Ebenezer (Sarkodie, Shatta Wale, Yemi Alade), is a captivating and futuristic visual affair that brings the track further to life. As Kuami Eugene puts it, “What I love most about this video is the blend of that new generation AI vibe, and classic African royalty and heritage. It’s a touch of culture and class”.
With over 200 million global streams, international hit singles like ‘Angela’ and ‘Wish Me Well’, and multiple awards under his belt, including ‘Most Promising Artist In Africa’ at the All Africa Music Awards earlier in his career, and more recently, ‘Artiste of the Year’ at the Ghana Music Awards, Kuami Eugene is undoubtedly one of the biggest new stars in Africa – a feat he has achieved at such a young age. The rising pop star, musician, and producer now has his eyes focused on flying his Ghanaian flag on the world stage with the upcoming release of his third studio album Rags2Riches.
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