March 2017 Campaign
THE WORLD’S BIGGEST AFROBEATS FESTIVAL COMES TO EUROPE!
One Africa Music Fest Takes Over Wembley Arena On May 13!
Following two Sold Out shows at New York’s Barclays Centre (19,000 capacity) and Houston’s Toyota Center (18,000 capacity), One Africa Music Fest, the World’s Biggest Afrobeats Festival will now debut in the UK at SSE Wembley Arena.
One Africa Music Fest USA saw huge performances by Wizkid, Dbanj, Jidenna, Flavour and Seun Kuti, and was attended by US celebrities Swizz Beatz, DJ Ebro, Lil Mama, Angela Simmons and more. The event was also streamed live on Tidal and supported by Hot 97 radio, VIBE Magazine and Okayafrica.
The London extravaganza on the 13th of May, with the weight of Global Radio’s Capital Xtra, will be the first Afrobeats event of this magnitude in Europe. It will feature a line-up of Africa’s most renowned artists, such as Roc Nation’s Tiwa Savage, Nigeria’s biggest pop duo P-Square, Sony Music’s Davido and fellow label-mate Tekno dubbed the ‘golden boy of Afrobeats’; Tanzanian superstar Alikiba and pan-African stars Awilo Longomba and Cassper Nyovest; and will be hosted by Nigerian singer/actor Banky W and Capital Xtra’s Abrantee Boateng as the official UK DJ.
One Africa Music Fest has rapidly become the seminal platform to showcase African music and culture to mainstream and diaspora audiences across the world. The event brought to you by Paul O, CEO of Upfront and Personal Global Management Consultants (UPGMC), plans to continue to share the vision to unite and showcase Africa worldwide. “It’s imperative that we continue to show the world what the continent of Africa is truly about. We are pioneers in the musical sounds and styles that the commercial industry are now sampling and it’s fantastic that we can finally exhibit this on a global scale”.
Davido // Tekno // P-Square // Tiwa Savage // Olamide // Cassper Nyovest // Alikiba // Flavour N’abania // Phyno // M.I // 9ice // Efya // Awilo Longomba // Falz // Victoria Kimani
NOTES TO EDITORS:
About Upfront and Personal Global Management Consultants.
Upfront & Personal Global Management Consultants is a leading global management consultancy group which specializes in Public Relations, Media Buying & Advertising, Production, Celebrity Endorsements, Event Promotions and Event Management. The company was first incorporated in the UK in 2001 and subsequently opened a branch in Nigeria in 2008, offering holistic business and brand solutions for all sectors of business across Nigeria.
CONNECT WITH ONE AFRICA MUSIC FEST:
London has seen the rise and growth in Afrobeats concerts in recent years but never to the capacity of One African Music Fest. Set to make history as the biggest Afrobeats festival to be held in Europe, the London edition of One Africa Music Fest will bring together Africa’s most dominant stars such as Davido, Tekno, P-Square and Tiwa Savage, among others – hosted by popular singer, director and actor Banky W.
Undoubtedly one of the biggest Afrobeats artists to come out of Nigeria, singer Davido accredits much of his success to the support he has received in London calling it his “second home”. From ‘Dami Duro’ and ‘Aye’, to ‘Skelewu’ and ‘Gobe’, his list of anthems speak for his thriving global career. Davido is currently signed to Sony and has previously toured the UK as well as selling out concerts all around the world.
Sensational R&B duo, Peter and Paul Okoye have been championing African music across the globe for many years. Renowned for their energetic stage performances, breathtaking choreography and simply good music, London awaits the timeless hits from the twin brothers who have worked with the likes of Akon, T.I and Rick Ross.
Tekno, popularly referred to as ‘The Golden Boy of African Music’, became a fan favourite following the release of his first single ‘Holiday’ featuring Davido back in 2013. He later went on to release hit singles ‘Dance’, ‘Duro’, ‘Wash’ as well as ‘Pana’ which dominated the airwaves internationally last year, propelling his career to new heights. Tekno signed to Sony earlier this year.
Newly signed to Jay Z’s Roc Nation label, ‘Africa’s Beyonce’ returns to the One Africa Music Fest stage. Not a stranger to her doting UK fan base, this will be a long-awaited return to London. The singer rose to stardom following her X Factor UK stint which saw her make it to the Judges Houses back in 2006.
Ranked number one on MTV Base’s Hottest Emcees list 2016 (South Africa), rapper Cassper Nyovest will be performing in the UK for the first time on the One Africa Music Fest stage. Having won numerous awards and sold out concerts in S.A, a freestyle on Tim Westwood Crib sessions in 2015 introduced him to a wider UK audience.
Also Including: ALIKIBA | FLAVOUR | FALZ THE BAD GUY | AWILO LONGOMBA | OLAMIDE | VICTORIA KIMANI | 9ICE | M.I | PHYNO | EFYA