November 2020 Campaign
AINA MORE RETURNS WITH FIERY NEW TRACK ‘DESTINY’
WATCH ‘DESTINY’ VIDEO HERE: https://youtu.be/vRtr46haAO4
STREAM + DOWNLOAD HERE: https://fanlink.to/AinaMoreDestiny
SUPPORTED BY BBC RADIO 1, THE FADER, MTV, BBC 1XTRA, OKAYAFRICA, GRM DAILY, CAPITAL XTRA AND THE BRIT AWARDS
South London artist and producer AINA MORE could easily be described as one of UK rap’s best kept secrets, or perhaps one of the UK’s best new and emerging rap artists, and having already been championed by tastemakers such as BBC Radio 1, The FADER, MTV and BBC 1Xtra, among others, and with The BRIT Awards featuring her on their BRITs compilation album a few years ago, the British Nigerian native should firmly be on your radar. On the off chance that she isn’t, Aina More is back in the frame to make sure of it!
She closes out 2020 with a fiery new track titled ‘DESTINY’ and an equally fierce music video to go with it. Co-produced by Aina More herself and long-time collaborator Musiek Mambu, the track opens with an attention-grabbing sample of the Seun Kuti afrobeat classic ‘Bad Man Lighter’, before Aina More gets in her bag for two minutes straight, as she waxes lyrical in braggadocios fashion, about everything from her superior rap skills to decrying false prophets to the excellence of black women, while giving listeners an update on what she’s been up to this year.
Speaking about the inspiration behind ‘Destiny’, Aina More says, “With what I’ve been creating lately, there’s so much that I’m going to give of myself musically in the coming year, I have this unquenchable hunger to express myself freely, and ‘Destiny’ is the first part of that. Lyrically, I needed to remind everyone of just who Aina More is, and overall, I feel it represents my identity well, even down to the Oye 2.0-directed visuals – I’m very authentically Yoruba, but I’m also that girl that grew up in London, and sometimes I let my ego just do its own thing”.
With a fusion sound that can be described as a cross between Kendrick Lamar, Skepta and Fela Kuti, and a performance prowess that has seen her touring with Professor Green and opening for her idol Lauryn Hill, Aina More is typified by her unapologetic lyricism and cutting edge sonics, as highlighted as far back as her 2016 EP ‘For People With Short Attention Spans’ as well as subsequent tracks like ‘Girls Killing It’, ‘Afrikan Lady’ and ‘Healer’ that led to rave reviews and support from the likes of BBC Radio 1, The FADER, MTV and The BRIT Awards.
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