On the back of two sold out concerts in London and Manchester in May, award-winning global music superstar KIZZ DANIEL returns with a brand new single titled ‘DOUBLE’, paying a heartfelt homage to his wife in the infectious afrobeats offering. Embracing the joys and responsibilities of parenthood, Kizz Daniel draws inspiration from his children’s favourite tune right now – the popular children’s song ‘Baby Shark’ – to craft a captivating blend of heartfelt lyrics dedicated to his wife, and infectious melodies that will appeal to fans, both young and old, and across generations. He sat down with Peaches N’ Pop to talk about the single.

Produced by frequent collaborator AyZed, and mixed and mastered by award-winning sound engineer Timi Jay, who has worked with Burna Boy, Davido, and Wyclef Jean, among others, ‘Double’ is another standout hit track from Kizz Daniel, which will bring out the inner child in adults, and resonate with young listeners in equal measure. The track sees Kizz Daniel channelling the playful spirit of ‘Baby Shark’, a world he finds himself often immersed in because of his children, but he also uses the opportunity to offer up a loving tribute to his wife and mother of his children.

‘Double’ comes with a playful music video, directed by acclaimed filmmaker TG Omori, who, alongside his frequent work with Kizz Daniel, has also collaborated with the likes of Wizkid, Asake, and Fireboy DML. Filmed on location in Lagos, and bringing the light-heartedness of the song further to life, the music video for ‘Double’ stars Kizz Daniel and his wife, capturing their love, chemistry, and passion through artistic expression and child-friendly themes. The music video sees Kizz Daniel and TG Omori working their magic once again, with Omori bringing his signature style to the fore, crafting an aesthetically enchanting, and heart-warming visual experience.

As he announced in January, Kizz Daniel is marking a decade at the top of afrobeats music this year, and amidst a flurry of chart-topping releases, the Nigerian sensation has started commemorating this milestone with worldwide ‘Vado at 10’ celebrations all over the world throughout the year. He kicked things off in the United Kingdom with sold-out concerts in London’s OVO Arena and the Manchester Academy in May, before taking his ‘Vado at 10’ celebrations to Ireland, Denmark, Poland, Italy, Germany, France, and North America over the summer, and wrapping up proceedings with homecoming ‘Vado at 10’ concert parties across Africa in the autumn.

Even as Kizz Daniel celebrates his illustrious decade-long career, the international pop star is not resting on his laurels. He began 2024 with one of the biggest songs in Africa, ‘Twe Twe’, topping the Official UK Afrobeats Chart, charting in the Billboard US Afrobeats Songs Chart Top 10, and amassing over 150 million streams. This comes on the back of the success of Kizz Daniel’s fourth studio album Maverick, which has amassed over 1 billion streams, and birthed hit tracks like ‘Cough’ featuring Latin pop sensation Becky G, and 2022’s afrobeats song of the year ‘Buga’, which the Vice President of Nigeria described as the country’s second National Anthem.

MORE ABOUT KIZZ DANIEL

Since bursting onto the scene with his cult-classic debut single ‘Woju’ in 2014, Kizz Daniel has continued to lead from the front when it comes to afrobeats music. His debut album New Era was The Headies’ ‘Album of the Year’ in 2016, while he was nominated for The Future Awards Africa the following year. Driven by the massive hit track ‘Necessari’, Kizz Daniel’s 2018 sophomore album No Bad Songz topped the iTunes World Album Chart on its first day of release. Since 2020, the Nigerian sensation has released three critically acclaimed projects, King Of Love, Barnabas, and Maverick, birthing essential afropop tracks like ‘Boys Are Bad’, ‘Lie’, and ‘Rich Till I Die’.

With over two billion streams under his belt, two Shazam chart-topping singles, sold-out tours across Africa, North America, and Europe, and over 25 million social media fans, Kizz Daniel is one of the leading figures at the forefront of representing afrobeats on the world stage. The enigmatic musician is the epitome of an all-round entertainer with a magnetic tone, captivating lyrics, alluring stage and screen presence, and an undeniably infectious musicality, which are just some of the irrefutable characteristics of all his songs, cutting across afrobeats, pop and R&B music, from classic cut ‘Nesesari’ to chart-topper ‘Buga’ to fan-favourite ‘Cough (Odo)’, and everything in between.

After coming off of a very eventful 2022 that saw the global music sensation achieve huge milestones of being crowned the most streamed artist in Africa in the first half of the year, releasing the biggest afrobeats song of the summer with ‘Buga’, and performing at the 2022 World Cup opening ceremony with Diplo and Calvin Harris, 2023 shaped up to be an even bigger year for Kizz Daniel, with the success of his fourth studio album Maverick, his Essence Festival headline performance, and chart-topping collaboration with Becky G among his many highlights last tear. As he enters 2024, Kizz Daniel will be celebrating a decade at the top of afrobeats music via his ‘Vado At 10’ world tour.

CONNECT WITH KIZZ DANIEL: Instagram – Twitter – Tiktok

MEDIA & PRESS: Please direct all inquiries to Ayo Adepoju: [email protected]