Trinidad dancehall rising star BOY BOY and UK rap sensation BACKROAD GEE have joined forces to unveil an early contender for the track of the summer. Titled ‘BOUNCE’, as featured in Colors, the exciting new Boy Boy and BackRoad Gee collaboration is a glorious fusion of UK rap and dancehall, with summer-ready afroswing sensibilities. Produced by Joffstar (Pa Salieu, Stefflon Don, Belly Squad) and Joe Gosling (FLO, Chris Brown, KSI), ‘Bounce’ is a glorious party starter that is driven by Boy Boy’s infectious vocal delivery and melodies, coupled with BackRoad Gee’s captivating rap flow and lyricism, and underpinned by Joffstar’s menacing piano arrangements, and thumping drum patterns.
For the accompanying music video for ‘Bounce’, Boy Boy and BackRoad Gee have called on award-winning director Jay Parpworth (Fredo, D Block Europe, Russ Millions, Dizzee Rascal) to bring the track further to life. Filmed in the heart of London, the visuals for ‘Bounce’ highlight the essence of the city’s nightlife and its thriving dance culture, while also revealing Boy Boy and BackRoad Gee as the undeniable stars that they are becoming. Whether you’re a die-hard fan, or an unwavering critic, or a newcomer, Boy Boy and BackRoadGee demand your attention on the ‘Bounce’ track and visuals – from their performance prowess to their magnetic presence, you just can’t look away.
Speaking about this new single ‘Bounce’, Boy Boy says, “I’m really excited to be collaborating with BackRoad Gee on this track. He’s one of the hottest artists in the scene right now, and I knew that working with him would take my music to the next level. Joffstar’s production really brings out the best in both of us, and I can’t wait for our fans to hear what we’ve been working on”, with BackRoad Gee adding that “working with Boy Boy on this track was a no-brainer. We have a lot of respect for each other’s music, and we both bring something unique to the table. Joffstar’s production is next level, and I think that together, we’ve created something really special that our fans are going to love”.
ABOUT BOY BOY
Boy Boy is a rising dancehall sensation, hailing from Trinidad. Born and raised in the vibrant Caribbean country by his mother and grandmother, he developed a passion for music at a very young age. Despite his relatively short time in the industry, Boy Boy has already made significant strides as one of the most promising new talents in the international dancehall scene. Boy Boy’s music is characterized by his unique flow, hard-hitting lyrics, and eclectic mix of dancehall, reggae, and hip-hop influences. His powerful delivery and ability to switch seamlessly between different styles have earned him comparisons to some of the greatest dancehall artists of all time. Despite his youth, Boy Boy has quickly made a name for himself in the industry, gaining a devoted following all around the world.
ABOUT BACKROAD GEE
BackRoad Gee has often been described as onomatopoetic for the way he raps. His bars and rowdy choruses bunch rounded pops and guttural rumbles around sharp ticks and clacks. He switches deftly from burly street boasts into tongue rattling sound effects, and back to a throaty croon that wouldn’t sound out of place in a pulpit. It’s difficult to put his appeal into words – mostly because he’s invented so many of his own. His idiosyncratic slang terms make their way into choruses and adlibs, and the result is a dizzying mélange of sounds that he shapes and sands down into something lean, physical, and infectious – a mélange that has also seen him garner support and acclaim from BBC 1Xtra, Spotify, Apple Music, No Signal, Complex, Clash Magazine, and DJ Mag, among other tastemakers.
MEDIA & PRESS: Please direct all inquiries to Ayo Adepoju: [email protected]