NYLON Magazine Premieres New Happi ‘Forever’ Music Video

Happi Press 2017

Introducing emerging North London recording artist, songwriter and producer Happi with his exciting new single ‘Forever’, premiered exclusively via NYLON Magazine. Taken from his forthcoming sophomore EP titled Boy And His Imaginary Friend, due for release on April 14, ‘Forever’ comes on the back of Happi’s critically acclaimed joint EP ‘Blackout’, with fellow artist Melvillous, and producer Komenz, which was released last April.

Championed by Capital Xtra, Radar Radio and Link Up TV in recent years, Happi comes recommended if you like the sounds of Rudimental, Labrinth, or Jon Bellion. Easily one of the UK’s most vibrant new talents, Happy has successfully merged his London upbringing, urban music background, appealing pop sounds and positive message, to create an unforgettable musical identity and experience.

Co-produced by Happi and Komenz, who has previously worked with Wiley, Ghetts and Dot Rotten, ‘Forever’ is a lush drum & bass offering, with subtle complementary jungle music sensibilities, over which Happi sings compellingly about a love that is forever. Laced with infectious vocal melodies and backing harmonies, the record comes together beautifully, as one of Happi’s best records to date.

For the visuals for ‘Forever’, Happi has collaborated with fast-rising music video director Kevin Hudson, who has worked with the likes of Krept & Konan, Wretch 32, Chip and Devlin, among others, to deliver a creative, fun and captivating visual affair, which is influenced by classic childhood stories The Wizard Of Oz and The Chronicles Of Narnia, and aptly bring the record further to life.

Speaking about how the ‘Forever’ record came about, Happi says, “Forever is my favourite song on the project because it was the most natural song in terms of its creation. It had no plan or purpose, it had no lyrics or beat, it was purely a ‘freestyle’ into the microphone, with the hopes of creating magic. We even used the original recording from my bedroom studio to emphasis its rawness”.

On the inspiration behind ‘Forever’ and its overarching message, Happi adds that, “it was a song that came out of the frustration of not being able to create on my own. The song and video both represent my whole ‘Boy And His Imaginary Friend’ EP both conceptually and sonically. It talks about things that I stand for – love, humility and consistency. Overall, I hope people feel the love I feel when I hear it!”

CONNECT WITH HAPPI: TwitterFacebookInstagramSoundcloud

MEDIA & PRESS: Please direct all media and press inquiries to Ayo Adepoju: ayodele@wepluggoodmusic.com

Screen Shot 2017-03-23 at 18.48.59

Screen Shot 2017-03-23 at 18.49.43

Leave a Reply

Your email address will not be published.